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Cellar One Customer Loyalty Program Terms & Conditions

1. Introduction 

1.1 Accolade Wines Australia Limited (ABN 86 008 273 907) (Accolade,us,our orwe) operates the Cellar One Customer Loyalty Program (Program) for registered users of cellarone.com.au (Website). 
 
1.2 These Customer Loyalty Program Terms & Conditions (Loyalty Terms) govern our Customer Loyalty Program.  Please note that your use of the Website is also subject to the Terms and Conditions (see: cellarone.com.au/pages/terms-and-conditions).   

 
2. Eligibility and your agreement to these Loyalty Terms 
 
2.1 By registering as a user of the Website, you are automatically eligible for the Program. 
 
2.2 By participating in the Program (including by redeeming Cellar Dollars on an Order), you agree to be bound by and comply with these Loyalty Terms. 
 
2.3 We may vary these Loyalty Terms at any time, without notice, by displaying the amended Loyalty Terms on the Website.  You should review the Loyalty Terms each time you use the Website. 
 
3. Cellar Dollars 
 
3.1 Registered users of the Website (Users) can earn store credit which can be redeemed to purchase products on the Website (Cellar Dollars). 
 
3.2 Users can earn Cellar Dollars by: 
making purchases using cash on the Website (purchases using allowances excluded); and 
referring family and friends to the Website (once they place their first order).  
 
3.3 The amount of Cellar Dollars awarded to Users for the above activities depends on the User’s Tier level (see clause4 below). 
 
3.4 Cellar Dollars can be used to purchase products on the Website, unless otherwise stated.  Cellar Dollars cannot be used on certain products (such exclusions will be expressly stated on the product).  Cellar Dollars is effectively store credit to use on the Website and otherwise have no value and cannot be used for any other purpose. 
 
3.5 A Cellar Dollar will expire after 12 months after that particular Cellar Dollar was earned.  Cellars Dollars are used on a ‘first earned, first spent’ basis – that is, if you apply Cellar Dollars in respect of an order on the Website, the oldest Cellar Dollar available on your account will be prioritised. 
 
4. Tiers 
 
4.1 The Program consists of four loyalty tiers – Bronze, Silver, Gold and Platinum (each aTier).   
 
4.2 The applicable Tier for each User depends on the total lifetime spend of that User. 
 
4.3 The requirements for each Tier are as follows: 
 

Tier 

Lifetime spend  

Bronze 

$0 – $749.99 

Silver 

$750 - $3,999.99 

Gold 

$4,000 - $9,999.99 

Platinum 

$10,000+ 

 

4.4 Once a User obtains a Tier level, the User will maintain that Tier level. 

 
4.5 Each Loyalty Tier has its own unique benefits, as follows: 
 

Tier 

Benefits 

Bronze 

  • User is awarded Cellar Dollars equal to 2% of what they spend on the Website 
  • User is awarded $20 of Cellar Dollars for each new member that they refer to the Website, once that member places their first order on the Website (New Buying Member) 
  • Free delivery on all orders Australia wide 
  • Birthday voucher 

 

Silver  

  • User is awarded Cellar Dollars equal to 2.5% of what they spend on the Website 
  • User is awarded $20 of Cellar Dollars for each new member that they refer to the Website, once that member places their first order on the Website (New Buying Member) 
  • Free delivery on all orders Australia wide 
  • Birthday voucher 

 

Gold 

  • User is awarded Cellar Dollars equal to 3% of what they spend on the Website 
  • User is awarded $20 of Cellar Dollars for each new member that they refer to the Website, once that member places their first order on the Website (New Buying Member) 
  • Free delivery on all orders Australia wide 
  • Birthday voucher 

 

Platinum  

  • User is awarded Cellar Dollars equal to 4% of what they spend on the Website 
  • User is awarded $20 of Cellar Dollars for each new member that they refer to the Website, once that member places their first order on the Website (New Buying Member) 
  • Access to the C1VIP club, benefits include access to limited & back vintage wines, large format wines and other exclusive offers 
  • Free delivery on all orders Australia wide 
  • Birthday voucher 

 

 

5. General 
 
5.1 Cellar Dollars cannot be transferred, exchanged or redeemed for cash. 
 
5.2 We may offer other benefits as part of the Program from time to time. Such benefits may be subject to their own specific terms and conditions (e.g. redemption conditions).   
 
5.3 We are not responsible for any tax implications that arise from any User participating in the Program. 
 
5.4 These Terms are governed by the laws of South Australia, Australia.