1. Introduction
1.1 Accolade Wines Australia Limited (ABN 86 008 273 907) (Accolade, us, our or we) operates the Cellar One Customer Loyalty Program (Program) for registered users of www.cellarone.com.au (Website).
1.2 These Customer Loyalty Program Terms & Conditions (Loyalty Terms) govern our Customer Loyalty Program. Please note that your use of the Website is also subject to the Terms and Conditions.
2. Eligibility and your agreement to these Loyalty Terms
2.1 By registering as a user of the Website, you are automatically eligible for the Program.
2.2 By participating in the Program (including by redeeming points on an Order), you agree to be bound by and comply with these Loyalty Terms.
2.3 We may vary these Loyalty Terms at any time, without notice, by displaying the amended Loyalty Terms on the Website. You should review the Loyalty Terms each time you use the Website.
3. Points
3.1 Registered users of the Website (Users) can earn loyalty points which can be redeemed to purchase products on the Website (Points).
3.2 Users can earn Points by:
(a) making purchases using cash on the Website (purchases using allowances excluded); and
(b) referring family and friends to the Website (once they place their first order).
3.3 The amount of Points awarded to Users for the above activities depends on the User’s Tier level (see clause 4 below).
3.4 Every 1,000 points is equivalent to $1 Cellar Dollar, which can be used to purchase products on the Website. Points and Cellar Dollars otherwise have no value and cannot be used for any other purpose.
3.5 All of a User’s Points that they have accumulated will expire after 12 months if that User does not:
(a) earn any Points during the preceding 12 months period; or
(b) redeem any Points during the preceding 12 month period.
3.6 Accordingly, to ensure that a User’s Points do not expire, the User must either earn or redeem Points at least once every 12 months.
4. Tiers
4.1 The Program consists of four loyalty tiers – Bronze, Silver, Gold and Platinum (each a Tier).
4.2 The applicable Tier for each User depends on how many Points a user has accumulated (excluding any expired Points).
4.3 The Point requirements for each Tier are as follows:
|
Tier |
Points accumulated (excl. expired Points) |
|
Bronze |
0 – 99,999 Points |
|
Silver |
100,000 – 149,000 Points |
|
Gold |
150,000 – 299,000 Points |
|
Platinum |
300,000+ Points |
4.4 Each Loyalty Tier has its own unique benefits, as follows:
|
Tier |
Benefits |
|
Bronze |
· User is awarded 20 Points per $1 they spend on the Website · User is awarded 20,000 Points for each new member that they refer to the Website, once that member places their first order on the Website (New Buying Member) |
|
Silver |
· User is awarded 25 Points per $1 they spend on the Website · User is awarded 20,000 Points for each New Buying Member |
|
Gold |
· User is awarded 30 Points per $1 they spend on the Website · User is awarded 20,000 Points for each New Buying Member |
|
Platinum |
· User is awarded 30 Points per $1 they spend on the Website · User is awarded 20,000 Points for each New Buying Member · Exclusive access to VIP promotions, sales and products |
5. General
5.1 Points cannot be transferred, exchanged or redeemed for cash.
5.2 We may offer other benefits as part of the Program from time to time. Such benefits may be subject to their own specific terms and conditions (e.g. redemption conditions).
5.3 We are not responsible for any tax implications that arise from any User participating in the Program.
5.4 These Terms are governed by the laws of South Australia, Australia.
